Job Description

Digital Marketing Manager

The Digital Marketing Manager plays a critical role in supporting a $40M direct-to-consumer Pella branch serving all of North Texas. This position will help lead a growing marketing organization designed to compete with the best direct-to-consumer marketers in the nation—backed by the strength and stability of a 100-year-old American manufacturing brand. This is a highly visible and impactful role that requires a self-motivated, innovative, and results-oriented professional. The Dallas-Fort Worth (DFW) branch functions as a test market where new digital strategies are developed, refined, and scaled across the broader Pella network. The successful candidate will be values-driven, technically adept, and passionate about driving measurable growth through digital channels. This is an exceptional opportunity for someone who thrives in a fast-paced, entrepreneurial environment and is eager to make a significant contribution to a nationally respected brand.

Key Responsibilities

• Develop and execute comprehensive inbound and outbound marketing campaigns focused on building a best-in-class digital lead generation engine.
• Partner closely with branch leadership and the sales organization to align marketing strategies with operational goals and revenue objectives.
• Lead the shift from traditional brand marketing toward measurable consumer demand generation and digital performance marketing.
• Plan and manage integrated digital campaigns across web, SEO/SEM, email, social media, and paid digital advertising channels.
• Oversee and continually optimize the company website and landing pages to drive engagement, conversion, and organic growth.
• Manage external partners and agencies to ensure consistent execution, brand integrity, and performance accountability.
• Leverage analytics and KPIs to measure campaign effectiveness and deliver actionable insights to leadership.
• Optimize conversion rates through testing, user experience improvements, and funnel optimization.
• Own and maintain all digital infrastructure and marketing technology systems, including CRM, call center lead processing, and integrations.
• Manage data quality, lead attribution, and reporting to ensure accuracy and accountability across marketing and sales teams.
• Support development of content and creative assets, ensuring brand consistency across all channels.
• Oversee approximately $3M in annual marketing budget allocations and performance reporting.
• Serve as the primary liaison between marketing, sales operations, and external vendors.
• Communicate results, insights, and recommendations through regular reporting and executive presentations.
• Champion brand integrity and consistency across all digital and customer-facing platforms.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of progressive experience in digital marketing management with a strong emphasis on lead generation, technical marketing, and performance optimization.
• Demonstrated success managing large-scale digital advertising budgets ($3M+).
• Advanced understanding of Google's digital marketing ecosystem (Ads, Analytics, Tag Manager, Search Console, etc.).
• Proficiency with CRM and marketing automation platforms; experience integrating data across systems.
• Intermediate proficiency in front-end development (HTML5, CSS) to build and iterate landing pages.
• Prior agency or multi-channel B2C marketing experience preferred.
• Strong analytical mindset with proven ability to turn data into actionable strategies.
• Excellent communication and leadership skills with the ability to influence across departments.

What We Offer

• Competitive salary and benefits package.
• Hands-on experience with marketing technology and data.
• Opportunities for career growth and professional development.
• A collaborative and innovative team culture.

Why Pella DFW

Pella Windows & Doors of DFW/WTX is a locally owned and nationally recognized leader backed by the Pella Corporation—a century-old, family-founded company known for innovation, integrity, and quality. At Pella DFW, we innovate locally, build careers intentionally, and invest in people who share our commitment to excellence and growth.

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